Top 5 Beauty Retail Apps on Android in Greece: Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps on the Android platform in Greece demonstrated varied performance trends. Here's a closer look at their weekly downloads, revenue, and active user metrics.

Παλιά έκδοση - Sephora experienced a fluctuating trend in weekly downloads, starting at 424 and ending at 263 by the end of December. The app saw a notable dip mid-quarter, reaching a low of 122 in the week of October 25, before recovering to 298 in mid-December.

BEAUTY BAY also showed variability in weekly downloads, beginning the quarter with 151 downloads and ending with 86. Weekly active users for this app decreased from 630 to 488 over the same period, with the highest activity recorded at 570 during the week of November 22.

SUGAR Cosmetics: Shop Makeup saw its weekly downloads peak at 148 in early November before dropping to 39 by the end of the month. Active users showed a similar trend, peaking at 253 in early November and then declining to 63 by the end of December.

Zoniou Loyalty had a significant increase in weekly downloads, starting at 14 in late November and reaching 202 in mid-December. This growth suggests a rising interest in the app towards the end of the quarter.

Mein dm had a relatively stable trend in weekly active users, fluctuating between 371 and 525. Downloads were more erratic, starting at 128 and dropping to 25 by the end of the quarter, with a mid-quarter peak of 49 in mid-December.

For more detailed insights and trends, visit Sensor Tower.